Monterey Map on This public persona may be an accurate indicator of the private, personal self, but it may also be a deliberately contrived image. social identity theory a conceptual perspective on group processes and intergroup relations that assumes that groups influence their members’ self-concepts and selfesteem, particularly when individuals categorize themselves as group members and identify strongly with the group. According to this theory, people tend to favor their ingroup over an outgroup because the former is part of their self-identity. social impact theory a theory of social influence postulating that the amount of influence exerted by a source on a target depends on (a) the strength of the source compared to that of the target (e.g., the social status of the source versus that of the target); (b) the immediacy of the source to the target (e.g. Monterey Map 2016.
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