Map of Tartus Oil Terminal on But, as John Elkington, Julie Hailes, and Joel Makower have explained in their 1988 book, The Green Consumer, The marketplace is not a democracy; you don’t need a majority opinion to make change. This is true for consumers who ask for more environment friendly products, or recycled packaging. The three authors argue that only 10 percent of the customers are enough to force a change or to create a new line, a new green product. Letters, petitions, calls to customer service are frequent ways to express opinions. Corporations can be aware of any change about customer’s satisfaction. When a change occurs, the other competitors often feel they have to follow the new trend. The consumer confidence index. Map of Tartus Oil Terminal 2016.
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