Map of Rongcheng on , The Consumer Society Reader (The New Press, 2000); Don Slater, Consumer Culture and Modernity, Polity (1998); Christopher Hackley, The Panoptic Role of Adconsumer 167 vertising Agencies in the Production of Consumer Culture, Consumption, Markets and Culture (v.5/3, 2002). YVES LABERGE, PH.D. INSTITUT QU‰B‰COIS DES HAUTES ‰TUDES INTERNATIONALES consumer behavior THE KEY QUESTIONS concerning consumer behavior are what determines it, and is it rational? Do innate personal characteristics factor into consumer behavior or does our environment alone shape it? Do consumers respond to changes in the economic environment sensibly, or do they err systematically? As a general proposition, human behavior aims toward attaining more desired states of affairs. Rational consumers demand commodities when they recognize causal connections between the characteristics of these commodities and the increase of their well-being. Since these goods increase consumer welfare, they have value in use. Map of Rongcheng 2016.
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