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Gardabanis Travel on Mergers and acquisitions. A merger occurs when two or more firms become one firm with approximately equal banking, investment 77 control of the combined firm going to both management teams. An acquisition occurs when one firm takes control of another, generally smaller firm. From the stockholder’s point of view there are good reasons for mergers such as firm synergies, and bad reasons for mergers such as diversification. If two companies merge and the value of the whole is greater than the sum of its parts, then a synergy is said to exist. Synergistic effects can arise from five sources: 1. operating economies, which result from economies of scale in management, marketing, production, or distribution 2. Gardabanis Travel 2016.